Photography Store Mocks Apple’s ‘Shot on iPhone 6’ Campaign

A Canadian photography store chain has launched a series of outdoor posters parodying Apple’s “shot on an iPhone 6” campaign.

The Vancouver-based store, which sells DSLR cameras, says the posters are intended to highlight the various shortcomings of cell phone photography.

Each execution focuses on a different common issue with phone cameras, according to Lens & Shutter: digital zoom pixelation, motion blur, low light, and even a big blurry thumb in front of a photo of a newborn infant.

“Smartphone cameras have improved by leaps and bounds, but they’re still far from perfect,” points out owner Roy King. “For shooting in less-than-ideal conditions, or for capturing those once in a lifetime moments that you really don’t want to miss, there’s still no substitute for the real thing.”