Under Armour expanded the launch of its connected fitness product portfolio in Canada.
The line of devices includes UA HealthBox, which is available for pre-sale. Also launching are UA Headphones Wireless, in partnership with Harman.
“Today’s launch in Canada is a true testament to Under Armour’s global commitment to changing the way athletes live,” said Jason LaRose, Senior Vice President of Digital Revenue at Under Armour. “Through our strategic brand partners and key retailers, we’ll continue to grow our global community and empower athletes worldwide with the tools they need to help them perform better and exercise smarter.”
The entire line of connected devices can be purchased at participating North American retailers including Best Buy and Sport Chek.
UA Record, a mobile app, powers the UA HealthBox experience and will serve as the hub for Under Armour’s performance and fitness data.