Native advertising startup Native Ads has raised $4 million.
The Vancouver company raised the capital from number of investors, including Beijing Genuine Network Media Technology.
The funding is earmarked to further develop Titan, a platform that enables companies to automate, manage, and promote their sponsored native content campaigns.
“Titan allows marketers to focus more on creating content, rather than wasting time optimizing their campaigns,” said Native Ads’ founder, Charlo Barbosa. “The automation and campaign optimization tools is our differentiator and we have experienced some exceptional feedback.”
Titan is a self-serve advertising platform that connects advertisers, agencies and brands to the largest content recommendation and in-stream native ad exchanges, networks and publishers.
“The space has been growing and outperforming all other forms of advertising over the past two years. Having researched many companies previously, we knew that the Native Ads’ advertising platform would outperform the competition,” said Edward Xuphey, Senior Director of Beijing Genuine.
“Over the past two years, I’ve been wondering how we could possibly scale with native advertising with so many rudimentary campaign management tools,” said Jon Malach, CEO of Native Ads. “It’s a dynamic and ever-changing marketplace but we’re focused on pinpoint precision and automation to allow advertisers to buy native advertising at scale.”