Twitter Wins Rights to Stream NFL Games But Not in Canada

Thanks for subscribing!

Twitter won a deal to livestream Thursday night National Football League games online.

According to Bloomberg, the social media firm beat out a slew of heavyweights, including Verizon, Amazon, and Yahoo.

Interestingly, Twitter’s bid was not even close to the highest, according to a report from Recode.

People familiar with the bidding said Twitter paid less than $10 million for entire 10 game package, while rival bids topped $15 million. Those numbers are a fraction of the $450 million CBS and NBC collectively paid the rights to broadcast the Thursday games.

Last year, Yahoo paid $20 million to stream one regular season game, which was a test run by the NFL.

Unfortunately Canadians won’t benefit from this new service. Twitter Canada has confirmed that the content will not be available to viewers in Canada.

Thanks for subscribing!

Thanks for subscribing!