PayPal today revealed its first major brand campaign as an independent company with a 45-second commercial that will air during the first quarter of Super Bowl 50, marking the first time the digital commerce company has advertised during television’s most-watched event.
The campaign, called “New Money,” will show how PayPal can make people’s lives easier by helping them move and manage money securely and more efficiently.
“We are in a period of transformation—how people shop; how merchants sell; how people interact with the financial system; the very nature of money itself is changing,” said Dan Schulman, CEO of PayPal. “New Money is a celebration about the ways technology can help expand and improve financial participation and financial health for billions of people worldwide. We want to reimagine money, enabling new ways for people to securely and affordably manage, move and spend their money.”
The ad brings the “New Money” transformation to life through a stylized feel that puts a focus on inclusivity and all the ways PayPal can make people’s lives better when it comes to their money. The spot’s soundtrack features Demi Lovato’s hit song “Confident.”
“Money is personal—each and every one of us has a unique story that informs how we approach the financial system and manage our money,” said Greg Fisher, PayPal’s Vice President of Global Brand Marketing. “Our spot is unlike anything seen before from a financial technology company and indicates just how significant the change in money will be to people’s lives.”
The commercial was created by PayPal’s global agency of record CP+B LA and directed by NABIL.