Kik’s latest product is branded GIFs.
The company launched a GIF emoji keyboard in November and now looks to make money from branded GIFs.
“We saw an interesting opportunity to enhance the GIF experience with fun and timely content,” the Canadian company says.
“These GIFs will be tied to custom emojis and will work the same way as other emoji-GIF options—just tap on an emoji to see a selection of relevant GIFs, and then tap on the GIF you’d like to send.”
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Kik, founded in 2009, last year raised $50 million from Tencent, China’s largest internet company, and is valued at up to $1 billion.