Square today announced Cathy Vigrass will be the company’s new Head of Canada.
Vigrass will lead Square’s Canada team. Her focus will be on growing the number of Square sellers and services in the Canadian market.
Vigrass has spent the last five years in Silicon Valley, most recently as the Head of Business Operations at activity concierge Sosh.
“Canada is a critical growth market, and a major opportunity for Square,” said Vigrass. “I couldn’t be more thrilled to be joining Square, and I’m looking forward to working with our diverse sellers, innovative partners, and talented Canada team to continue making commerce easy.”
According to the Business Development Bank of Canada, 98.2% of businesses in Canada have fewer than 100 employees, and they contribute more than half of Canada’s gross domestic product. That, effectively, is Square’s target market.
Square launched in Canada in 2012. It was the first market for the company outside the US. Today Square has two offices, one in Waterloo and one in Toronto, employing a combined 50 workers.