Halifax’s Affinio this week launched a new app called “Discovery,” a lightweight version of its platform, which allows Twitter users to analyze the characteristics and affinities of their own followers, resulting in a segmentation report.
The marketing intelligence platform says Discovery’s report gives business professionals a clear understanding of which interest-based groups and subgroups they are attracting through their social presence.
“Discovery highlights Affinio’s unique ability to leverage the social graph to understand who exists within any audience,” said Affinio CEO Tim Burke. “It’s an eye-opening experience for anyone with a social following, large or small, to discover the interest-based communities of people they’ve attracted to their Twitter feed over time.”
Discovery is free and available to any Twitter user with between 100 and 10,000 followers.