Eventbase Raises $8 Million from Madrona Ventures to Accelerate Growth

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Vancouver’s Eventbase Technology announced this morning it has raised a US $6 million round of financing from Madrona Venture Group.

This investment will further accelerate growth of their mobile technology platform company, which doubled in size and revenues in the past year, according to the Canadian company.

This is not the first Vancouver investment for Madrona. Among Madrona’s portfolio are BC’s Indochino and RewardLoop. Paul Goodrich, managing director at Madrona Venture Group, will join Eventbase’s board of directors.

In 2014, Eventbase raised $2 million in Series A funding from the team at South By Southwest, the first ever investment from the newly formed SXSW Tech LLC.

Much of the company’s success has been in the enterprise event app market, where it delivers the official event apps for customers including SAP, Microsoft, HP, Cisco and Salesforce. Other high-profile customers include events like South By Southwest (SXSW), Sundance Film Festival, and the Vancouver, London, and Sochi Olympic Games.

RELATED: Eventbase is hiring in Vancouver

“Events are inherently mobile, and brands are constantly upleveling their investments in their mobile offerings,” says Jeff Sinclair, CEO and co-founder of Eventbase.

“As the leader in apps for premium events across enterprise, conference, trade shows and consumer events, this new funding will allow us to build on our groundbreaking technologies, locking our position as the preferred choice for the world’s top brands,” he added.

“Events let companies cut through the digital noise with their customers and partners. They build brand and loyalty,” said Paul Goodrich, managing director at Madrona Venture Group. “Eventbase has an innate understanding of how mobile devices and technology can shape our experiences of events. Their success in creating rich experiences through mobile apps for attendees and event organizers, is unrivalled and we are excited to work with them as they continue to transform the event experience.”

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