Live streaming has become an important tool for businesses to engage with audiences when they cannot be there in person, but until now there hasn’t been a way to know who viewed a stream or for how long.
With this week’s launch of Vidyard Live, organizations can now see down to the individual viewer who watched, when and for how long – critical information to understand engagement and convert viewers into customers.
“Live streaming is a great way to engage with remote audiences, but you can’t know if you were successful or re-engage with those viewers unless you know who they are,” said Michael Litt, CEO and co-founder of Vidyard.
“We’re essentially delivering Meerkat or Periscope for the enterprise with the ease-of-use that modern businesses expect. But we’re going beyond the ability to simply broadcast your message, enabling businesses to track who’s engaged in the live stream right inside their marketing automation and CRM tools to enhance customer insight.”
From broadcasting customer events to scaling internal training and sharing executive communications, more companies are turning to live streaming to connect remote audiences with compelling content.
The missing pieces have been how to identify those viewers when they are watching and how to know whether they were really interested in what they saw. With Vidyard Live, a marketer or sales rep can see exactly who watched and then immediately follow up with the most engaged viewers when they are most interested in learning more.
Already the first video platform to offer comprehensive integrations with Salesforce and leading marketing automation platforms, Vidyard also recently launched Personalized Video capabilities.
Companies including Lenovo, Honeywell, LinkedIn, Cision, TD Ameritrade and Citibank rely on Vidyard for their video marketing and analytics needs.