Wantoo has raised a seed round.
The Vancouver startup scooped up $500,000, which it says will help build out its platform and fuel expansion to markets across North America.
The seed funding hails from Angels in Canada and the US. Wantoo was started by Michael Tippett, who founded NowPublic and previously ran Growlab.
Wantoo lets companies build communities of customers to determine the demand for new product ideas.
“Right now customers are talking on social media,” says Tippett, “but wantoo wants to turn the chatter into actionable product priorities for organizations.”