Bell Fined by Competition Bureau for Telling Employees to Write Fake Reviews Online

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Bell has been fined by the Competition Bureau.

In 2014, Bell employees were “encouraged” to post positive reviews and ratings of the free MyBell Mobile app and Virgin My Account app on the iTunes App Store and the Google Play Store—without disclosing that they work for Bell.

The Competition Bureau has consequently fined Bell $1.25 million and also banned from directing, encouraging, or incentivizing employees or contractors to rate, rank or review apps in app stores.

Bell must also enhance and maintain its corporate compliance program, with a specific focus on prohibiting the rating, ranking or reviewing of apps in app stores by employees and contractors, as well as sponsor and host a workshop to promote, discuss and enhance Canadians’ trust in the digital economy, including the integrity of online reviews.

 

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