Netflix is increasing the cost of its video streaming service.
The monthly price is rising by one dollar, from $9 to $10.
Netflix last raised its price for new customers less than two years ago. That increase was also one dollar.
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This price hike refers to the company’s basic plan, which offers standard-definition video quality and single-streaming. Netflix’s premium plan, which allows for multiple simultaneous streams and 4K content, remains $12 per month.
Current customers will continue to pay $9 for another year, Netflix notes, meaning the price increase currently only affects new customers.