Canadian small businesses are proving themselves to be fast adopters of new technologies in the race to compete against larger companies, according to a recent national survey.
Conducted by Leger on behalf of Primus Telecommunications Canada, the national online survey, entitled Embracing the Cloud: Cloud services create small business edge, shows tha the majority (54%) of surveyed small businesses only started using these services within the past two years and a large number of these cloud users are already seeing the benefits.
“Today, small businesses must satisfy ever-rising customer expectations and keep their costs down to match the advantages of large corporations,” says Brad Fisher, Senior Vice President, Marketing and Product, Primus. “Fortunately, Canadian entrepreneurs are discovering that cloud-based services can help them compete, by empowering them with anywhere, anytime access to flexible, mobile business tools and resources that simplify their IT infrastructure, reduce their business costs, and help them deliver top notch service.”
According to the survey, 46% of Canadian small businesses are using at least one cloud-based function, and 94% of IT decisions-makers have seen at least one benefit as a result of using cloud services.
86% of cloud-service users say their business processes have improved, the report reveals, while 47% say they have experienced unexpected positive business changes by moving to the cloud.
“It’s remarkable that small businesses are reporting positive impacts so quickly after adopting cloud-based services, but it comes down to the fact that managers soon find themselves dealing with fewer issues than before,” observes Fisher. “They spend less time managing, deploying and maintaining their technology and telecom infrastructure, so they can focus on other critical parts of their business.”
The survey showed that enthusiasm for the cloud is greatest among companies with 20-49 employees.
“These companies are in the midst of their fastest growth phase and they must keep up with the competitive pressures from large companies,” explains Fisher. “They may not be ready for large hardware or software investments, but cloud services enable them to access and scale the same functionality without diverting their capital from their growth plans.”