Digital Natives Drive Situational Awareness

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The way we work is changing. This palpable shift is driven by a generation of digital natives, who favour flexibility over structure; they are self-directing and results-oriented and they are accustomed to using consumer-oriented applications to get the job done.

While they don’t mind putting in the hours, they don’t see the need to be at work at the same time everyday, work at the same desk every day, or work in the same country as their employer. In fact, these talented individuals seek the freedom to pursue a variety of activities during the workday, hence the growing trend toward freelancing – according to Forbes an estimated 34% of the U.S. workforce is already freelancing.

Companies wanting to access and retain exceptional talent full-time will need to rethink how they support evolving work patterns. Creating more integrated and flexible workplaces that attract a combination of local and geographically distributed talent should be a main focus for these companies.

Jibestream is a Canadian startup that uses mapping and location-aware technologies to pioneer workplace situational awareness.

“Our software makes new spaces instantly familiar, helping on-site employees and visiting employees to become more engaged with the space they are working in,” says Chris Wiegand, Jibestream’s founder.

Using a mobile app, visitors and transient employees can instantly navigate unfamiliar spaces; locate fellow employees and resources, such as meeting rooms, and even reserve a workspace while en route from another country.

“While our apps can be delivered across multiple channels, we find mobile devices are the most prevalent device in corporate environments, with wearables quickly getting traction,” Wiegand notes.

The wearable market has become one of tech’s fastest growing sectors, with watches, digital lanyards and biometric wristbands entering the corporate environment.

Another growing Toronto startup, Nymi, is shipping 10,000 pre-ordered wristbands that authenticate users based on their electrocardiogram. These technologies pair well with one another, particularly in corporate environments, where visiting employees or freelancers require access to secure areas, the ability to access or utilize resources, or pay for a meal at the cafeteria.

Your future employees expect a flexible, collaborative working environment, supported by cutting edge technology. As an employer, you have to match those expectations and invest in creating a digital workplace where new talent can thrive and help push your business forward.

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