After six months of development, Sparkgeo’s Maptiks is graduating from beta and launching to the public.
Most websites use analytics products like Google Analytics, or Mixpanel to track web activity, but surprisingly, user interaction tracking on a map doesn’t exist.
“I’m just happy that people are enjoying the product,” says founder Will Cadell. “We’ve been working hard for the past few months and the team is excited to hear the positive feedback from clients.”
For example, companies like Priceline may not see how many hotels are clicked on, or other cities that you panned through in their map view before you landed on a detailed hotel page.
Maptiks solves this problem, enabling map developers and marketing teams to view user activities (i.e clicks, time spent on map, zooms, pans etc) in detail, leading to a trove of new consumer insights.
“There’s a huge community of developers out there, with three million companies who use web maps,” Cadell says. “We can’t wait to show them that there’s finally a map analytics tool that they can easily use. It’s about time we started taking web maps seriously, now we are in a much more informed place to do so.”