OurCrowd’s new Canada office will be headed by David Shore, a Canadian technology venture capital executive.
Influitive, founded by CEO Mark Organ in 2010, helps companies build teams of advocates to drive sales and create buzz through channels such as referrals and recommendations.
OurCrowd is investing in Influitive because of its own use of the Influitive AdvocateHub product for mobilization of its large global investor community on behalf of its startups.
“We are delighted to invest in Influitive as our first venture in Canada,” OurCrowd founder and CEO Jon Medved said.
“We are proud to be the first OurCrowd investment in Canada,” said Influitive CEO Mark Organ.