Cosmopolitan.com and Wattpad today announced a cross-syndication partnership which allows the two sites to share like-minded content to their communities of millennial women.
Cosmopolitan.com currently boasts an audience of 35 million monthly millennial visitors, according to Adobe Analytics, and Wattpad has more than 40 million monthly users, the majority of whom are female and under 30 years old.
Wattpad users will have access to Cosmopolitan.com’s most popular articles and Wattpad writers will have the opportunity to have their own work published on Cosmopolitan.com.
“As the Wattpad community continues to grow, we are able to provide publishing partners new and unique ways to syndicate their content and engage with our audience of 40 million people,” said Wattpad’s Head of Business, Candice Faktor.
“Wattpad is a home for young, budding authors with very engaged fan bases, and Cosmopolitan.com readers are constantly seeking addictive content so this partnership comes very naturally for both brands,” added Amy Odell, editor of Cosmopolitan.com.