Unata to Power Haggen’s Loyalty Program, E-Commerce Experience

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Regional grocer Haggen Food and Pharmacy this week announced that they have selected Toronto’s Unata to help launch its new customer loyalty program and e-commerce experience.

Haggen’s new e-commerce platform will increase its customer experience offerings and digital presence. Machine-learning will automate personalized recommendations based on data curated from Haggen’s loyalty program.

Haggen’s customers will be able to organize items as they shop online based on attributes such as organic, gluten-free or vegetarian.

According to Forrester Research’s “Delivering New Levels of Personalization in Consumer Engagement,” real-time decision engines will drive the context-focused strategy that is marketers’ key to 2015 success: driving revenue through increased transaction size, extended customer lifetime and improved conversion rates.

Unata is expected to achieve a 500% year-over-year growth, supported by four new implementations and pilots within the past 60 days.

“We are thrilled to offer customers a personalized experience through our new customer loyalty program,” said Beth Walsh, Vice President of Consumer Insights at Haggen.

“We are proud to announce our partnership with Haggen, a grocer that is building on its success in the Pacific Northwest to expand throughout the West Coast,” said Chris Bryson, Unata’s CEO.

The loyalty program will begin rolling out in Washington at the end of the year and expand to all 164 Haggen locations in early 2016.

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