This announcement comes following Unbounce’s recent addition of a new chief operating officer in May, to further support the continued growth at the company.
“Our core mission is to equip businesses with the tools they need to build high-converting campaigns and Rooster allows customers to re-engage abandoning visitors with targeted messaging from their landing pages,” says Rick Perreault, CEO at Unbounce. “We could not be more excited to welcome Rooster to the family as part of our ongoing effort to bring more value to our customers.”
Rooster cofounder Jeremy Wallace joins Unbounce as chief marketing officer, while cofounder Yosem Sweet takes on the role of director of business optimization.
“For us, this is an opportunity to team up with a company that shares our passion for online marketing and conversion optimization, and can make our technology available to a wider audience of marketers,” says Wallace.
The Rooster team will be joining Unbounce at their Vancouver HQ.