Entering Next Phase, Ford Smart Mobility Shifts from Research to Implementation

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Ford Motor Company this week announced the next phase of its Ford Smart Mobility plan.

Ford is moving from research to the start of implementation, including new strategic areas of focus, new pilot programs and new mobility product experiments.

Ford Smart Mobility is the company’s plan to deliver the next level in connectivity, mobility, autonomous vehicles, the customer experience and big data.

The company introduced the plan in January.

 

 

“My great-grandfather helped put the world on wheels so everyone could enjoy the benefits of mobility,” said Ford Executive Chairman Bill Ford. “Our vision today is to expand that same thinking using advanced technology and new business models, and addressing the mobility challenges people face around the world.”

Following six months of gathering data and consumer insights, Ford is honing in on two strategic areas: flexible use and ownership of vehicles and multimodal urban travel solutions.

“We now are moving from experimentation to implementation,” said Mark Fields, Ford CEO, speaking today at the annual Further with Ford trends conference in Palo Alto. “We have learned a lot in the past six months, and now are ready to put insights into action.”

 

 

Ford Motor Credit Company announced today Peer-2-Peer Car Sharing, a pilot program for select customers in six US cities and in London.

New findings from Penn Schoen Berland, an independent research company, show one third of Millennials in the United States are interested in renting out their own belongings as a way to supplement their income and that more than half of Millennials report being open to sharing rides with others.

Ford also recently announced GoDrive, an on-demand, public car-sharing pilot.

Ford also this week introduced a new electric bike and a prototype smartphone app that makes using the eBike even easier for urban commutes. The bike’s center frame assembly includes the motor and battery, while the front and rear assemblies and wheels can be configured for road, mountain or city riding. The bike folds and stores inside any Ford vehicle, where it can be charged while stowed.

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