Control, the ‘Hootsuite of Online Payments,’ Raises Seed Round to Fuel Growth

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Control, a management and analytics platform for online payments, has closed an oversubscribed seed round of $1.5 million.

The seed round included investment from Vanedge Capital and Business Development Bank of Canada.

“Control and Kathryn have been on our radar for some time now,” said Amy Rae, principal of Vanedge Capital.

Control empowers merchants to monitor, measure, and manage their online payments from one mobile dashboard available on both iOS and Android. The Vancouver-based startup was founded in 2014.

“Having seen significant and sustained growth since day one, we are now expanding our product to encompass the multiple, relevant form factors our customers are asking for,” said Kathryn Loewen, CEO and founder. “Businesses want access to relevant information within specific contexts.”

To date, Control has helped 20,000 businesses across the world collect more than $9 million in revenue from customers and has forged a strategic partnership with Stripe.

“We are creating a new category of operational & analytics services geared towards the business marketplace,” Loewen added. “A category where information requirements change based on the context of the user and revolve around the most important aspect of a business: payments.”

The funding marks a transformative period for Control as it welcomes to its Board of Directors Rae (Vanedge), Laurie Wallace (Recon Instruments) and Tony VanBrackle (angel investor). The company has also appointed Ian Walker as COO. Walkerhas worked with Invoke Media, Perch, and Hootsuite. Control has also designated Ryan Creamore as Director of Business Development.

Control was recently named one of Canada’s 15 hottest tech startups.

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