Nintendo Thinks Super Mario on Smartphone Can Double Company Profits

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After years of refusing to make mobile games for smartphones, Nintendo now believes it can double profits by releasing Super Mario and other gaming brands onto third-party mobile platforms.

Nintendo has been struggling financially in recent years, falling to the wayside as Microsoft’s XBox and Sony’s PlayStation have fared well. Consumers have been practically began for a mobile presence from the company. It seems Nintendo is finally relenting—and looking forward to a financial gain from doing so.

The company forecast an operating profit of up to 50 billion yen, or nearly $500 million (CAD) through next March. Last fiscal year it posted less than 25 billion yen operating profit. The 2015 forecast places profits well ahead of the 39 billion yen average analysts predicted before the mobile news.

Nintendo plans to launch at least one smartphone game in 2015, following by another three or four in 2016, aiming for a total of five by the end of next year. The company, which didn’t reveal specifics on these games, says it is emphasizing quality over quantity, wanting each game to be a “big hit.”

 

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