Everyone Knows About Smart Homes, But Nobody Has One

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The vision of a life made simpler by technology has come closer to fruition through home automation; through the increased presence of the Internet of Things, devices and appliances are now being networked together to provide consumers with seamless control of their homes.

That’s the theory, anyway—while consumers are aware of this technology, there has been reluctance when it comes to adoption.

According to The NPD Group’s recent Home Automation Study, over 80 per cent of Canadian consumers are aware of home automation products, yet only 16 per cent report owning one. While the growth potential for these products appears vast, consumers are still approaching this category tentatively.

“Adoption has been slow,” says Dave Adamchick, The NPD Group, but adds that he “expects this category to continue to expand moving forward.”

According to the research, familiarity with network-connected home automation products is strongest among males and younger consumers.

Security products like cameras and alarm systems – as opposed to energy management devices – tend to be consumers’ first foray into the home automation category.

Multiple recent reports on connected home security systems that suggests the emerging “smart home” trend could be putting consumers at higher security risks.

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