Create products that people love by validating your idea first; then, keep validating.
The focus of our third class was on validating your idea and establishing your value proposition. For me, validating an idea never ends, and it’s something I feel really strongly about spending time and energy on at Ladies Learning Code.
Validating your idea just makes sense
When you’re starting a business you don’t have the luxury (nor should you, in my opinion) to spend hundreds of thousands of thousands of dollars (hard-earned dollars) and time to build a product or solution that doesn’t have a market. Validating your idea early can save you time and money, and helps you create a better product or solution for the customer you do serve. It helps you create products that people love, and for no other reason than that, you should constantly be validating your ideas.
As we learned in class, there’s a customer discovery process that exists to help validate your ideas. We follow something very similar at Ladies Learning Code.
- State your hypothesis
- Test problem hypothesis
- Test product concept
(Or: launch fast, fail fast, iterate faster.)
But the validation doesn’t end there.
Always be validating
My background in accounting (I spent about a year at Deloitte as an auditor) has taught me to be very data- and support-driven, which is why I like primary research as a key way of validating my ideas. At Ladies Learning Code, we use a combination of primary research techniques continuously to make sure our products are still loved by and relevant to our learners.
After every workshop (one of our main products) we do feedback surveys. I look at every single one of these—that’s more than 100 a year. I know it might sound crazy, but getting feedback—especially negative feedback—is a gift, an opportunity to create something better. It’s really important to me review all of that feedback and follow up on it. We also do in-person focus groups and we’re hoping to do some digital ones soon, too. These in-person sessions are a great way to communicate face-to-face with learners and really get to understand the fabric of our community better.
Even if you can’t do feedback surveys or focus groups, every customer interaction is also an opportunity. I try to never lose sight of that. I’ll take any chance I can I try to solicit feedback and validate our existing ideas. It allows me to focus on creating something people really, truly love and want to share with others.
And that will help you build a business that you can be proud of.
This content appeared on MaRS.