It’s been two months since Canada’s Do Not Call Registry launched. Demand for the service is clearly high, as evidenced by my post on it quickly becoming our highest-trafficed post for incoming search results. As one would expect for an undertaking of such a large nature, it hasn’t been without it’s issues.
Perhaps the first problem was people have difficulty finding the registry’s website. Shortly after the launch, a Google search for “canada do not call registry” returned our post as #2 amidst stories from other news agencies. The actual registry site was #9. Probably didn’t help that the site had an unintelligible Canadian-government-style URL: www.lnnte-dncl.gc.ca. People looking for the registry were posting comments on our blog in confusion. Some folks may always be confused though, we did clearly link right to it. The registry now appears as the first result. For the future, the Canadian government could stand to hire a SEO specialist.
Rogers Wireless, in an unusual non-self-serving action, called on the CRTC to also block unsoliceted SMS messages. Especially relevant when Bell and Telus reversed their policies and started charging for incoming messages this summer. The CRTC formally declined. I can’t say I’ve experienced or heard of SMS spam being a problem, largely due to the costs involved even with sending bulk SMS, but perhaps it’s only a matter of time.
In November, a scam email started going around, claiming that Telus was going to give all their wireless numbers to telemarketers and giving a number that they could call to be added to a do not call list. That number, however, was linked to a US-based identity theft scam. No word on how many were affected by this.
Finally, many who registered on the list have been disappointed in still receiving some calls. That’s because there are exemptions to the list: registered charities, political parties, newspapers, and businesses that you’ve had a business relationship with within the last 18 months. If you’ve recieved a call that doesn’t fall under those exemptions, you can file a complaint with the CRTC. Telemarketers who repeatedly offend will be subject to fines.
Regardless of these starting pains, 4.5 million Canadians have registered themselves on the list since the launch. Have you registered your number? Received any solicitations since? Let us know in the comments.